Proceeding

The applied instruments for PR-evaluation (for example questionnaire, media resonance analysis) provide the data for the evaluation system "Balanced PR-Evaluation System". The obtained data is condensed systematically and according to exact rules to statements with value judgements. Qualitative judgements on the basis of knowledge from benchmarks, experience and expertise are emphasized. In addition, quantitative data give new benchmarks for measurements in future.
Die eingesetzten PR-Evaluationsinstrumente (z.B. Fragebogen, Medienresonanzanalyse) liefern die Daten für das Kennwertsystem „PR-Performance-Analyse“.

Example for the result of an evaluation:

The balanced PR-evaluation system is applied in connection with the strategic planning and implementation. Within the framework of the planned evaluation "with aim and objective", the balanced evaluation system represents the instrument for assessment. The results are documented in the evaluation report and communicated according to the previously defined objectives for evaluation.

A PR-evaluation system is individually developed for each program. The implementation of similar evaluation concepts makes on the other hand the comparison and judgement of different PR-programs possible. Strengths and weaknesses of PR-programs can be detected this way. A benchmarking (the seek for the "top of the class") gives constructive ideas for how to optimize PR-concepts.

We would be pleased to visit your company for a free, not binding discussion to present you the possibilities for strategic PR-evaluation! Please contact Dr. Besson: besson@pr-evaluation.de .

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