The prime instrument

The media resonance analysis (MRA) is the most common standardized instrument for evaluation. It allows direct control of the effect of your press event. The media resonance analysis offers an abundance of information on the basis of the analysis of published reports in media. It is easy and quickly to design and to implement. About four to six weeks after a press event the articles from media are already available for the analysis. The quantitative recording provides benchmarks for press events in future. The content-related analysis of the material from media gives information about success or failure of the communicated messages.

PR-management level

planning of  a press conference (PC) implementation of the PC controlling of the PC     value of news, determine target groups, time, place, proceeding, controlling report of  the proceeding, number of  participants,  contentment of journalists media resonance analysis

PR-evaluation level

Individual conception ensures maximized benefit

Since 1996, NAL Communications Germany draws up media resonance analyses for companies and agencies. It is always very important for us that the analysis is particularly suited to your needs and requirements. Only this way the media resonance analysis provides you beneficial information and suggestions to optimize your press work. With the help of a questionnaire, shared objectives and expectations of the analysis are first of all recorded, before details concerning the basis, capturing of data and assessment of the media resonance analysis are defined. This proceeding offers complete flexibility and individuality in the conception of your media resonance analysis.

We would be glad to visit you for a free, personal conversation to present you our method of working directly! We are looking forward to your interest: info@pr-evaluation.de

Functions and fields of work

The media resonance analysis can be applied internally as well as externally as an instrument for information: Internally it serves as a controlling instrument for the press department. On the basis of standardized figures based on experience PR-programs can be optimized. The objective proof of effectiveness of PR-work gives help for argumentation in budget negotiations with management directors.

Externally, the media resonance analysis fulfills further functions: As an early warning system it can show critical topics. With regard to partner companies it is a proof of own work. By comparative application it provides facts and figures for an external benchmarking. As regards journalists it is evidence of the honest interest in their opinion.

Whether for analysing the situation or as an instrument for PR-control - the media resonance analysis is a practical and directly applicable information instrument for organizations and companies. 

A media resonance analysis …

• reflects the appearance of your company in media
• documents the effectiveness of your press work
• reveals long-term tendencies of media coverage
  
• offers an objective basis for your PR-strategy
• gives help for budget negotiations
  
• is useful as an internal information instrument for interior corporate communications

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