Information

Since 1997 we carry out a test analysis ("Competitor Test Analysis CTA") for twelve big car manufacturer, which records, assesses and compares tests and driving reports of those manufacturers in 12 specialist journals.
Quantitative information is as well ascertained as qualitative data.
The positive and negative comments and the overall impression of the journalist belong to the information that is recorded with regard to the content. With the help of a rating in five stages and an exact rule for codification we convert these qualitative judgements to quantitative data, which facilitates a comparison of the results of the test of manufacturers, car models and journalists.

As the analysis is already in process for several years, we are able to access a wide pool of data, for example for special analyses for car models or media. The data is available for individual inquiries. We are looking forward to making you an offer for your special test analysis!

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